Sony Electronics Corporation Tech Tuesday Webinars

About

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services.

Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service.

Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to 4K and 8K Ultra HD TVs.

Challenges

Sony Electronics' Tech Tuesday is a weekly webinar series created in mid-2020 to maintain their relationship with the A/V community. The pandemic outbreak prompted them to pivot really quickly to virtual interactions. Once they got off to a successful start and helped interactively facilitate an engaging dialogue with the industry, they began to scale up the production value of the webinar.




The live broadcast ranges from product launches, demonstrations, and user interfaces to panel discussions with industry leaders. Sony Electronics' expectations for their recurrent webinars require a platform with state-of-the-art broadcast technology and the tenacity to sustain the series long-term. And so, they started with an A/V webinar platform that gave short-term satisfaction; but when they discovered InEvent, their user experience changed for the better.

Outcome

In addition to growing their audience for Tech Tuesday, Sony Electronics will continue to explore new types of content to show their attendees to keep them engaged. They also have the intention of leveraging more features on the InEvent exists to provide value for clients that yields sustained usage and increment in deals sealed for partners.

Solutions

• Sony Electronics chose to deviate from the traditional webinar style and pursue unconventional broadcasts on a grand scale.

  "In moving to InEvent, we started to embrace more of a broadcast look for the Tech Tuesdays, and it's really allowed us to expand what we can offer to the attendees as opposed to just slides and webcams. We're now able to incorporate live demonstrations of graphic user interfaces, dynamic panels, and product launches."
  
  
  
  InEvent continues to offer Sony Electronics a blank slate to build their broadcasts instead of the traditional slides over a voice-over webinar style. They can embed RTMP streams into their attendee rooms so that they interact and have Q&A as if it was happening in person. It's crystal clear that Sony Electronics isn't only scaling up its production value, but its engagement as well.
  
  
  "We follow up with our attendees through the Feedback Feed. We, of course, capture all their questions and follow up with the feedback feature. Then we send them relevant links via the Push Messaging system."
  
  Sony Electronics utilized the Sponsor Rooms to store all their past webinars for on-demand streaming. They also leveraged the Marketo Integration to manage their attendee registration and their marketing analytics.
  
  
  "The Marketo Integration feature is a great fit that gives our returning attendees a familiar registration portal experience that leads them into these broadcasts staged on InEvent."
  
  
  
  On the back end, Sony utilized web conferencing rooms to feed their production systems for many of the shows they've produced so far. On the back end, Sony utilized our RTMP technologies to feed their production systems for many of the shows they have produced so far. They were also able to reproduce their panelists' audio channels into the InEvent streaming room, switching it up smoothly without distracting the speakers.
  
  
  "If they are having conversation, it's supposed to feel organic. They're essentially in a web conference room, and we're switching broadcasts on the other end of it. So I found that to be a beneficial tool."

Results

Seize the moment like Sony Electronics does with their Tech Tuesday Webinar series. If you are looking to leverage the best A/V strategies for your webinars, reach out to us and ensure you check out the pricing plans. You are a step away from hosting your most successful webinars. Don't hesitate a second; take bold strides into the future of webinars today!

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  The platform we used before InEvent met the need for the moment...There came a stern point where it was a combination of licenses running out for the platform, in conjunction with the urgent need to scale our production value. We wanted the series to appear in live broadcasts instead of just a PowerPoint presentation our viewers watched while listening to a voice in the background. Chris Repetti, Events Manager and Video Producer @ Sony