Our logo is a core component of InEvent's visual identity, essential in shaping viewers' first impressions and building a relationship between ourselves and our clients. The correct use of it is essential, that's why we've developed three ways to help you use the brand.
The colours used will always be the main and secondary ones, if the background is white use the main logo if the background is dark or colored it can be used entirely white. The logo without tag (go beyond) must be used when the application is on institutional pieces such as the website and presentations.
The logo with the tag (go beyond) must be used when the application is in marketing pieces, promotions, events, social media, blogs, ebooks.
Don't use other colors
Don't use shadow
Don't distort
Don't tilt
Colors significantly impact our perceptions, improve memorization and recognition, and create a bold and memorable identiy. Harmoniously using colors brings a sense of brand authority and inspires confidence in the audience.
#2A333C
#25A9E0
#FF5151
#F7AD46
#9D08C2
#2ECC71
#222930
#555C63
#AAADB1
#D4D6D8
#DDDEE0
#E5E6E8
#EEEFEF
#FBFBFB
Typography contributes to legibility and engagement, immersing the reader in our content and connecting them with our brand.
Google font
Regular
Bold
| Name | Font weight | Font size | Line height |
|---|---|---|---|
|
Display 1 |
Bold | 61px | 1.5 x font size |
|
Heading 1 |
Bold | 48px | 1.5 x font size |
|
Heading 2 |
Bold | 40px | 1.5 x font size |
|
Heading 3 |
Bold | 32px | 1.5 x font size |
|
Heading 4 |
Bold | 25px | 1.5 x font size |
|
Heading 5 |
Regular | 20px | 1.5 x font size |
|
Lead Paragraph |
Regular / Bold | 20px | 1.5 x font size |
|
Body Normal |
Regular / Bold | 16px | 1.5 x font size |
|
Body Small |
Regular / Bold | 14px | 1.5 x font size |
|
Body Extra Small |
Regular / Bold | 12px | 1.5 x font size |
Create an inviting, engaging and relatable feel with realistic lighting and color. Each event has a different briefing, some are more serious and some are more fun. The designer has the freedom to create according to the event's needs, always bringing colors and a layout that reflect the company's standards.
The font that names the event can be different from teh default one (check if the font is free and can be used by companies), but the source of support must always be Lato. You can search Freepik or Envato Elements (look for the Magic file in your marketing drive) for graphics and vectors that make sense for the event.
Always check if the event will be digital or in person, if it is in person, it is necessary to create files for printing with the CMYK pattern within Adobe Illustrator. You must be very careful when sending files, and if necessary, talk to the events team to resolve any doubts.
For the blogpost we only use photographs, which is why it is so important to read and understand the content. Use colors that correspond to what is being written in more serious content use colors that convey this characteristic, in the same way with more cheerful content.
The font we use is Lato. Always try to keep it simple by adding a photo and a color with transparency. In case it is a special blogpost of an event, it is possible to make some adaptations but never leaving our standard item placement.
Remember to always use the Lato font and follow the company's color standard. For the creation of small ADS and Thumbnails try to focus more on the title, make sure it is readable and eye-catching, if the sizes is too small it is not necessary to use photos or illustrations as they will possibly be too pixelated and unrecognizable.
Ash is our company mascot and represent every InEventer, being a symbol for a receptive and helpful character. We should use Ash in internal materials, particularly in lighthearted topics and FAQs. We should use his friends within internal content such as training, tips and other items.
Additionally, use colors that match Ash or his friends to maintain visual consistency between the created designs. Always use Ash and his friends in an appropriate context for playfullness. Avoid using them in contexts where the tone is more serious.
Social Media
Those responsible for creating events and blogposts already export images to social networks, but often we need to create images that will only be posted on social networks. To create images that will only be posted on social networks.
To create your image you must first understand waht must be passed with that content, after that you must understand if it is necessary to use photos or illustrations.
For photos you can search Freepik or Envato Elements (look for the Magic file in your marketing drive) for images that make sense.
For illustrations you should use undraw.co which is a very useful free illustration site as you can change colors on it and all vectors have the same graphic style which brings greater consistency to the brand.